Services
Public Relations
Dougherty and Associates, a long-standing leader in the industry, utilizes comprehensive proven experience to provide expertise in all aspects of local and national promotional campaigns for Authors, Personalities, Companies, Non-profit organizations, Professionals, and Products; tours, media placement, press conferences, and personal appearance events.
Publicity
Full service national, regional and local publicity Complete radio, television, print media, online media placement (trade and consumer). Reputation management. Press kit creation / production, photography, writing, editing, graphic design work, distribution and sales consultation. National, Regional, and Local Media Tours.
Marketing
Public Awareness Campaigns, Consumer / Retail oriented promotions, Advertising consultation and support. General marketing consultation. Self-Publishing advisement: Design Services (Cover, interior, collateral materials). All levels of web support including custom site development, SM Marketing, SEO; YouTube Channels, Facebook strategies, etc.
Endorsements
Michael Dougherty,
Over eleven years I have found you witty and warm. I’m Looking forward to the next eleven. Joy!
- Maya Angelou
For Michael Dougherty
fellow survivors
(up to a point)
of the
dreaded GREEN ROOMS
- Tom Wolfe
For Mike, With affection and many, many thanks for 1. looking interested even when he knew my stories by heart, 2. anticipating everything even before I had thought it, 3. doing a marvelous imitation of a Greek escort, and 4. being such fun to be with and making work seem less like work , until we meet again, - Arianna Huffington
For Michael,
Who has not merely kept me company on the Road, but at times guided me and actually carried me. In deep gratitude for your help and humor and humanity - Scotty (M. Scott Peck)
For Mike –
With fond memories our work together on Anais and with admiration and friendship
- Noel (Riley Fitch)
For Michael – How delightful to meet you, who will obviously be great in your and Jay’s world.
– Studs Terkel
Historical Synopsis
Dougherty and Associates President, Michael J. Dougherty was brought into the public relations field by the legendary Jay Allen of Jay Allen Public Relations in early 1976 to establish his San Diego office, and subsequently promoted him to the Beverly Hills office. Dougherty remained with the firm through its transition into Allen-Rolontz Public Relations, as an account executive. He then joined Edye Rome Public Relations as Vice-President and Director of Corporate Operations. Eighteen months later Dougherty purchased the company, which ran under the transitional banner of Rome-Dougherty Public Relations until December 1983, when the name Dougherty and Associates was adopted.
In 1989, Dougherty joined the publishing company, Jeremy P. Tarcher, Inc. as Executive Director of Publicity, a position he held for over three years. While at Tarcher he represented such bestselling authors as Betty Edwards (Drawing On The Right Side of The Brain), Timothy Leary (Flashbacks), Esalen Institute co-founder Michael Murphy (The Future of The Body), Paul and Sarah Edwards (Working From Home), Julia Cameron (The Artist’s Way), Andy & Katie Lipkis/TreePeople, among others.
In late 1992 he re-established the independent publicity, marketing, and events production firm Dougherty and Associates, following the acquisition of Tarcher by the Putnam Publishing Group, which relocated the imprint to New York. In June 1997 he was named Director of Marketing/Sales/Publicity for Renaissance Media, publisher of Audio Renaissance and Renaissance Books. Renaissance authors Dougherty represented included M.Scott Peck, Chuck Negron, Napoleon Hill Foundation, Larry King, Ellen Kreidman, Peter Bart, Doreen Virtue, among others.
He re-founded the independent publicity and marketing firm Dougherty and Associates in early 2003 following the acquisition of Renaissance by Holtzbrinck Publishers, which relocated the operation to New York.
Corporate Accounts
